We understand your needs and provide relevant advice
Understanding your needs will enable us to determine and suggest the best possible options for your circumstance. Whether you are looking to downsize your home, are thinking about tackling renovations to maximize the sale price of your property, or are even considering leasing your property, understanding your requirements will ensure that we tailor our service to exceed your real estate expectation and deliver the best possible outcome for you.
We have a proven track record
Over the years, we have helped deliver successful outcomes for our ever growing and loyal client base. These proven results are attributed to our skills in project management, effective communication, strong marketing and outstanding negotiation.
We provide expert advice with an extensive support base
We understand what is required in achieving the best possible results, through our own experiences in property investing, renovating, building, developing and selling. Over the last decade, we have aligned ourselves with an extensive support base of skilled trades people, building inspectors, conveyancers, mortgage brokers and utility management providers, who have continually provided outstanding service to us and our clients. As a client of Keeping It Realty you will also have access to our invaluable resource pool of experts.
We determine the best method of sale for your circumstances
The best method of sale for your property will vary on number of factors including the type of property you own, the location of your property, your preferred time frame and the continually changing market conditions. At Keeping It Realty, we use the following four main methods to sell real estate. Each method has its advantages and disadvantages. Take the time to discuss each of the following options with us so that you fully understand them. This will allow you to make an informed decision, as to which method best suits your needs and goals.
This is the best option if your property is expected to be in high demand and determining a likely sale price is challenging. Auction is a highly emotive process which can lead to surprising outcomes that defy any logic. Auction attracts buyers of all types.
A popular method of sale in recent years as an alternative to auction for highly sought after properties, particularly those of high value and distinction. Tender is less emotive than auction, however it is discreet and is not reliant on multiple buyers for its success. Tender attracts only the very serious buyer as some people feel less comfortable with this process.
Ideal for a sale where the expected price is reasonably easy to determine and where there may be a number of other comparable properties on the market for the buyer to choose from.
This refers to selling properties directly from the databases, contacts and networks of the agent.
We deliver a seamless process
Selling your home is a complex procedure and it is easy to get confused and overwhelmed with all the information, forms and real estate jargon out there. Whether you have sold your home before, or if it’s your first time, we will guide you every step of the journey! Our natural inclination is to go the extra mile, whilst providing the ultimate customer service experience exceeding our clients’ expectations, every time. We treat every sales campaign like an individual project, which when combined with our management experience, our thorough knowledge of the industry and our strong attention to detail, guarantees that the entire process is seamlessly delivered with an outstanding result!
We provide crucial advice regarding the presentation of your property
Beautifully presented homes can excite buyers and add thousands of dollars to your selling price. Taking the time and energy to create a great first impression during the open inspection, is well worth the effort!Tasks such as de-cluttering, tidying up the gardens or conducting a thorough house clean, can easily be performed or arranged by the home owner. Other tasks such as general house maintenance, cleaning of gutters or painting works may prove to be a little more daunting or challenging but may be warranted to provide the best sale result for your property. We can provide you with suggestions to make the right presentation decisions without over capitalizing. Furthermore, we can assist with quotations, preparing a budget and coordinating the relevant trades from our selection of affordable, yet highly skilled tradespeople and our background in construction and project management.
We effectively market your property
Marketing is a key component to achieving a premium price for your property. Our aim is to create exposure whilst exciting and attracting buyers and generating maximum interest in your property. Through this, we can create competition between buyers and negotiate the highest sale price in the quickest possible time. Marketing is often perceived to be an enormously expensive procedure costing thousands of dollars in addition to agent commission. This is not necessarily true. Our affordable marketing packages can be tailored to suit your budget and we can provide case studies and suggestions to ensure you are making the right marketing investment, for the best possible return. Our impressive array of additional marketing initiatives, backed up by Christine’s tertiary qualifications in marketing, guarantees your property stands out from the others and is presented to the buying community with a degree of marketing flair, that is not offered by other agencies.
We are proactive and hard working
Our proactive approach combined with our strategic decision to hold lower levels of housing stock, means that we can personally answer all buyer enquiries, follow up any leads and always be available to conduct private home viewing inspections to prospective buyers in an efficient and prompt manner. In fact, many of our property sales have come from these private inspections or “after hours” appointments and we believe it’s better to show a home at a time that is convenient for the buyer, not just once a week, at a time that is convenient for the agent. It is this tireless and determined attitude, which has earned Keeping It Realty, a hard working reputation.
We are effective in the art communication
We pride ourselves on our high level of communication, which is extremely important during the sales campaign of your property. Being informed means that you are able to respond quickly to the ever changing market conditions, so that you are in a prime position to make the right decision. Effective communication is also critical with potential purchasers to systematically determine their circumstances, including borrowing capacity, time in the market and the interest levels in your property. This information can be critical, in negotiating the best possible price for your home. We will also ensure that all online buyer enquiries are immediately followed up and we’ll track down any potential buyers we have on our extensive qualified buyer database. We will convey all buyer feedback to you and we’ll provide you with suggestions and advice, several times a week. We use traditional communication methods including phone calls and face to face discussions, but can also include SMS, emails, social media or whatever other preference you may have. If this isn’t enough, all feedback, reports, suggestions and documentation, will be logged in an online portal, into which you will have exclusive access to. We have found this portal to be extremely beneficial, especially for our interstate and international clients.
We are highly skilled negotiators.
The most common mistakes that people make when selecting an agent is basing their decision on an agent promising the highest sale price for your home. Although you are initially happy, overpricing will generally end in tears and can negatively impact the final sale price. You will waste thousands of dollars in advertising costs, and you will lose the interest of the best potential buyers, which is usually during the first four weeks of the sales campaign. Your home will stay on the market for longer and will become “stale” at which point it will only sell after a substantial price reduction, due to the psychological depreciation of it from a buyer’s perspective. Don’t be fooled by agents promising a high price to win your business. Ask the agent to provide comparative sales data so that an accurate price range can be determined for your property. A realistic price range based on comparable sales can create a multiple buyer scenario in which a skilled agent can negotiate the best possible price for your home. Understand that your agent will be negotiating the ultimate price for your home in the same way they negotiate their own professional fee. If they are quick to discount their own fee to win your business, imagine how quick they will be to discount the true value of your property to an interested buyer, to get a quick sale! As with most things in life, you usually get what you pay for, so it may be a much wiser investment to pay a thousand dollars more for your agent, to ensure you have hired the strongest negotiator to represent you in the sale of your home. At Keeping It Realty, we are committed to ongoing sales and negotiation training in order to give ourselves a leading edge over our competitors.